01. The Challenge

Design a better way to deliver company News directly to employees that fosters community and centralizes internal communication.

02. The Outcome

The design and development of a new mobile news experience that helped to better connect employees with their company.

Client

Oil and Gas Company
 

Platform

iOS Application - iPhone
 

Year

2015

Research & Architecture

Align the Mission

Our team interviewed readers of the existing company newsletter and discovered that while most read every issue, they had difficulty finding the newsletter in their email and found the poor formatting difficult to overlook.

In order to promote company culture, we were tasked with aligning the mission and content of the newsletter with the needs of the readers. The navigation and system architecture built with the goal of becoming the primary means of internal company communication.

Design

Wireframes

Focusing on the core features such as reading, favoriting, sharing, and filtering our team built wireframes to test the users’ ability to execute on these core tasks.

DESIGN

Visual Design

Tasked with the goal of pairing a vibrant and spirited brand with a clean, minimal UI proved to be ambitious yet achievable. To allow for an airy easy-to-read experience the primary branding colors had to be used in moderation.